The ability to exclude records before transformation
It would be great to be able to have a formula skip a record based on specific criteria before transformation and matching happens. For example, we have lists that contain thousands of people that get scored by a wealth screening service. We only want to import the records that have a score of 52 or higher. This is sort of like the custom routing rules that happen after all the records have been matched/transformed. But having this ability before processing skips having to deal with exceptions for records that ultimately won't go into the CRM and saving us time.
3
votes